Start your toy business in 7 steps in 2025
Starting a toy shop in India can be a highly profitable business in 2025, especially with rising demand in tier 2 and tier 3 cities. Whether you’re planning a small retail store or an online toy business, this step-by-step guide will help you get started the right way.
🧸 Why Start a Toy Business in India?
- Growing population and rising demand for kids’ products
- Support from Make in India & MSME schemes
- Repeat customer potential during festivals, birthdays, and school events
📍 Step-by-Step Guide to Start a Toy Shop in 2025
1. Research the Market
- Identify high-demand toys: action figures, educational toys, remote cars, puzzles
- Understand your target audience – parents, schools, party planners
2. Choose a Business Model
- Offline Retail Shop – Ideal for high footfall areas like markets, malls
- Online Toy Store – Use Amazon, Flipkart, or launch your own website
- Hybrid Model – Combine offline + online presence for maximum reach
3. Find Wholesale Suppliers
- Cities like Delhi, Mumbai, and Chennai are major toy hubs
- Or directly partner with manufacturers like Happiesta, India’s wholesale toy brand
4. Register Your Business
- Apply for GST registration
- Get a trade license from your local municipality
- Register as MSME (Udyam Portal) for benefits
5. Location & Store Setup
- Choose a 300–500 sq. ft. space in a market or near schools
- Decorate with colorful themes, shelves, and trial zones
- Budget around ₹3–5 lakhs for setup + initial inventory
6. Build Inventory Wisely
- Mix of trending toys, evergreen items, and budget-friendly options
- Include seasonal stock like Holi toys, Diwali lights, and school supplies
7. Marketing & Branding
- Create an Instagram page & WhatsApp catalog
- Offer combo deals and school partnerships
- Use local Google ads + YouTube shorts to target parents
📈 Toy Business Profit Margin in India
- Average profit margin: 30–60%
- Festival season sales can double your income
💡 Tips to Succeed in 2025
- Use AI tools to manage inventory & billing
- Partner with birthday planners and kids’ events for bulk sales
- Stay updated with toy trends via Alibaba, Instagram & YouTube
📌 Want to buy wholesale toys in India? Explore Happiesta for exclusive rates and fast delivery.
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